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This field of study assists students in acquiring the analytical and conceptual abilities needed both to teach marketing and to apply marketing expertise to problems faced by executives in public, private, or nonprofit institutions. Formal coursework, independent readings, research and experiential learning alternatives build competence in the areas of research methods, marketing theory, marketing communication, marketing strategy, planning, and the marketing environment.
The doctoral area of Marketing typically requires three doctoral courses as part of the student's plan of study. These are in addition to the appropriate master's breadth and foundation courses and the appropriate methodology courses. In particular cases, some of the three doctoral area courses may be from allied fields such as Consumer Behavior, Management, Industrial/Organizational Psychology, and Economics. The Market Department typically offers on a regular basis two versions of MKTG 341: MKTG 341 Advanced Marketing Research ( Prof. Rau) MKTG 341 Contemporary Research Issues ( Prof. Hassan) More graduate courses and information are available, please visit University Bulletin and select Marketing Department for course details.
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